“Since quality is the most important aspect of an export oriented agricultural value chain, crop cultivation information, pest and disease management, harvesting, packaging and transportation with traceability is very important. For this farmer need advisory support. For the moment, farmer can get this knowledge from an agricultural extension officer or from 1920 agriculture advisory services. However, these services are also constrained with necessary knowledge to work with new improved (hybrid) seed varieties. Up to date knowledge on these management practices are with seed importers and agricultural exporters. This knowledge needs to be transferred to the farmer and then to the agriculture extension services and well. Therefore, the incentive here is an “efficient agriculture advisory service”
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