This policy brief highlights the strategic importance of investing in Rural Advisory Services (RAS) as a driver of food security, climate resilience and inclusive rural transformation in the Near East and North Africa (NENA) region. It examines the evolving role of RAS from traditional extension systems to multi-actor platforms that connect farmers with knowledge, markets, innovation and climate-smart solutions. Drawing on global evidence and outcomes from the Arab Forum for Rural Advisory Services (AFRAS), the publication demonstrates that investments in RAS generate significant economic, social and environmental returns, including improved productivity, stronger livelihoods, gender inclusion and enhanced resilience. The brief also addresses persistent challenges, including underinvestment, fragmented financing models and institutional capacity gaps, particularly in fragile and crisis-affected contexts across the region.The publication presents practical investment models and policy directions for strengthening RAS systems, including value chain approaches, digital advisory platforms, climate finance integration and farmer-led networks. It calls for coordinated action by governments, development partners and regional platforms to reposition RAS as a strategic public investment essential for sustainable agrifood systems transformation in the NENA region.
Investing in rural advisory services for inclusive rural transformation in the Near East and North Africa
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